Would you like to invest in the earth and humanity. Come join us and change the world for the better! Become a caretaker of the earth and humanity:

Corporate Information

The E=MC² Company is a social business on a mission to change the world for the better. We are creating a greener lifestyle that is more earth friendly, people friendly, and health friendly. The Green Stock Exchange (GREENSX) is a wholly owned division of the E=MC² Company Inc., and is fully integrated with our E=MC² community platform.

Note: you can click on the left navigation menu to see more investor relations links.

The E=MC² community platform brings together people, investors, issuers, companies, and non-profit organizations interested in small eco-friendly, socially responsible and sustainable businesses. It allows millions of people and organizations to actively participate in the investment, creation, sales, manufacturing, promotion and distribution of more earth friendly and more humanity friendly products.

The E=MC² Company is part of a paradigm shift occurring in society values, one that speaks to living in a manner that is healthier, and more economically, environmentally and spiritually sustainable than now prevails. We cultivate a new breed of consumers that are more concerned about human rights, fair trade, organic foods, the environment, health, sustainable practices, and spiritual and personal development, which is loosely classified as LOHAS consumers (LOHAS is an acronym for Lifestyles of Health and Sustainability). Studies have classified 23% of the U.S. population (about 50 million adults) of the U.S. adult population as " LOHAS", who tend to make their purchasing decisions in keeping with their values of social and environmental responsibility. It is a $230 billion market segment in the United States alone and a $546 billion market worldwide.The leading countries spearheading this green movement is Japan and Taiwan.

The E=MC² community platform includes the following inter-connected collaborative systems:

• green social network: the E=MC² Creative Friends Network is a green social network ("it is modeled after MYSPACE and FACEBOOK") , where people can make friends with other green revolutionaries ("includes blogs, forums, wikis, start-a-business, search engines, classified, personals, photos, jobs,art, music, movies, videos and more"); at our online social network, our goal is to help our members reach their full potential.
  
  
• social stock exchange: the Green Stock Exchange is North America's first social stock exchange. We are empowering social businesses, which are more earth friendly and humanity friendly. The exchange makes it easier for people to invest in green companies ("it is modeled after AIM London Stock Exchange and NASDAQ ");
  
  
• green ad network: AdCharity is an ad auction and ad delivery network ("it is modeled after GOOGLE'S ADSENSE"), that allows marketers to reach people interested in green living. Products that can be advertised includes: hybrid and electric cars, organic and natural food, organic and natural personal care products, yoga, tai chi, massage centers, spas and fitness products, green and sustainable building, eco-tours, hiking and wilderness trips, energy efficient electronics/appliances, socially responsible investing, natural household products (paper goods and cleaning products), natural and preventive medicine (naturopathic, Chinese medicine, etc.), fair-trade fashion, and eco-publications;
  

• green business certification program: Green Business Certified Program is a program for certifying and auditing green businesses. Certified companies can use the Green Business Certified Logo to indicate to customers, employees, investors and stakeholders that you are a green company.
  
  
• community driven brands: a "community driven brand" is a unique concept; it allows millions of members from the E=MC² Creative Friends Network to jointly-participate in the creation, the development, the selection, the marketing, and the promotion of greener products. The best ideas are selected via a democratic voting system, like reality TV show DANCING WITH THE STARS or AMERICAN IDOL, for commercialization.
  
  
• greener products: from the "community driven brand" concept, the winning designs are manufactured under fair trade conditions and sold / distributed to socially conscious retailers and partners worldwide. We share a portion of the revenue with winners and charities. We make it easier for people to earn extra money or to start their own business, while benefiting society. We have seeded the "community driven brand" with the following products:
  
  
  • Organic drinks :: Revolution! Cola, E=MC², E=MC² Smart Drinks, HerboTea, E=MC² Energyade;
    
    
  • Sweet Heart :: organic zero calorie sweetener;
    
    
  • HALF Sugar :: organic cane sugar blend, ½ the calories of white sugar;
    
    
  • Save Our Planet Project :: limited edition shopping bags created by artists & celebrities;
    
    
  • E=MC² Eco-Wear :: organic fair-trade fashion.
    

• green magazine: LOHAS Magazine is an online open source catalogue and magazine created by blog journalists and citizen reporters, for LOHAS (Lifestyles of Health and Sustainability).  Citizen journalists, movie-makers and photographers bring the stories and images. Subject include: climate change, news, health, the environment, social issues, conservation, green products reviews, videos, global warming, cooking, gossip, advice and whatever suits your taste.

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What is a social business?

Students in business schools now learn that businesses are of two kinds: a) for-profit: business to make money, and b) non-profit: business to do good to others. We envision a third type of enterprise, that both makes money and also benefits society, which we call social entrepreneurs or social business.

The new "social business" is a mission driven enterprise that makes money, while benefiting society. A social business is a new model of business. Since a company makes a profit, while benefiting society, some people call it a b-company (benefit company) or social business or social entrepreneurs or social capitalist. Examples of "social business": are micro-credit to the poor (founded by Nobel Prize winning Dr. Muhammad Yunus founder of Grameen Bank), The Body Shop (when it was first founded), Ben & Jerry's Ice Cream (when it was first founded), EDUN (ethical clothing founded by wife of BONO, a member of rock group U2), and Plumpy'nut (a nutritious food bar created by André Briend to feed the malnourished poor).

We hope that green investors will support enterprises that:

• help people live longer (organic and healthy foods; alternative medicines; yoga & fitness);
• make people happier (personal development; social issues);
• bring a better future for our children (sustainable practices and technology);
• help people live more comfortably (sustainable houses and buildings);
• support charity and local communities (giving back);
• protect the environment (organic farming, sustainable materials, recycling) ;
• foster peace, fight poverty and encourages equality (fair-trade, micro-financing, better board member and upper management representation);

"We started out by assuming a world with two kinds of people, one kind wants to make money, the other kind wants to do good. But in the real world there are not two types of people, but only one type of people with two types of interests, in varying proportions", says Dr. Muhammad Yunus founder of Grameen Bank.

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